Our leadership team is merely part of the extraordinary 100+ Ed Direction team. Teams are assigned to projects to ensure a strong match between Ed Direction team members’ skillsets and project needs.
Dr. Trent Kaufman is the Chief Executive Officer of Cicero Group. In 2006, he sold to Cicero the education transformation firm he had founded five years earlier. Today, that company, Education Direction (www.eddirection.com) is a wholly-owned subsidiary of Cicero’s and works with over a thousand schools around the world to measurably improve student learning. Dr. Kaufman is respected globally for developing sophisticated systems to enable the use of performance data to maximize individual and team performance at organizations of varied purpose and form. He is a leading author of two best-selling books surrounding organizational transformation. Prior to becoming a leading thinker in organizational design and transformation, Dr. Kaufman’s first “career” was in public education. He began as a social studies teacher in Washington D.C. before becoming a high school principal in the Bay Area of California. Trent received a bachelor’s degree in Social Science, with an emphasis in Economics from Brigham Young University. He earned a master’s degree in Education and Leadership from the University of California, Berkeley. Trent earned a master’s degree in Policy Management and a doctorate in Performance Management from Harvard University.
- Founder, Education Direction
- Research Fellow, Harvard University
- Harvard University, PhD, MS
- UC Berkeley, MS
- Brigham Young University, BS Social Science
Randy Shumway founded the Cicero Group in 2001 with four people working out of a basement. At the beginning of 2017, when Randy stepped down as CEO, Cicero had grown to over 350 professionals with offices crossing the United States. In 2016, Randy was awarded Utah’s Lifetime Achievement award and was named CEO of the Year in recognition of his professional accomplishments. Randy’s vision in founding Cicero was to deliver more than mere strategic recommendations to organizations but to actually roll-up sleeves and help organizations effectively execute the ideas. During his more than 16 years at Cicero, Randy has led multiple transformation and change management engagements for Fortune 1000 clients in such sectors as High Tech, Telecommunications, Life Sciences, Manufacturing, Financial Services, Consumer Products, and Education. Having stepped down as CEO, Randy today leads the Change Management and Transformation practice at Cicero as well as the firm’s private equity subsidiary. Randy is on the corporate board of Snowhite and of Angoss Software (TSX: ANC). He serves on two state-appointed boards – the state’s Economic Council and its Education Commission. Randy serves on multiple volunteer boards such as Southern Utah University, Utah’s Employment Taskforce, Boy Scouts of America Great Salt Lake Council, and EducationFirst. He is a prolific author in the Deseret News and in Forbes regarding effective education and economic public policy. Prior to starting Cicero, Randy was the Executive Vice President and Managing Partner at Answerthink. He started his career at Bain & Company. Randy obtained his MBA from Harvard Business School, graduating with highest academic honors (Baker Scholar).
- Executive Vice President and Managing Partner, Answerthink
- Associate, Bain & Company
- Market Manager, Dow Chemical
- Harvard Business School, MBA, highest academic honors
Aaron leads an expansive array of large-scale engagements for Cicero clients across a range of industries and sectors, including higher education, healthcare, retail, and technology. Aaron has taught undergraduate and graduate courses on organizational design and effectiveness, resource strategy, and leadership.
- Lead Organizational Consultant and Principal Policy Analyst, University of California, Berkeley
- Associate Director and Program Chair, Utah State University
- Harvard University, MEd; Cornell University, MPA
At Cicero Group, Allison works directly with education leaders to improve teaching and learning at scale. Allison has experience in K-12 public education as a Teacher, Reading Specialist, and Program Director. This experience gives her a unique perspective when working with schools and districts across the country. Allison chaired Harvard Graduate School of Education’s Language and Literacy student organization and serves as a member of the Read Today Advisory Board.
- Teacher and Reading Specialist
- Curriculum Writer and Program Director
- Harvard University, Graduate School of Education, MEd
At Cicero Group, Carrie is focused on driving improvements to student outcomes, particularly for highly-impacted populations, by coupling her ten years of classroom and five years of administrative experience. As a former Dean of Students, she has experience growing enrollment and has successfully designed and implemented K-12 character education programs as a Fellow.
- Fellow at National Association of Independent Schools
- Dean of Students and Admission Director
- Teacher, St. Vrain Valley School District, Colorado
- Pacific University, MEd; University of Puget Sound, BA; University of Burgundy, BA
Dr. Pettersson brings a broad array of expertise gained in the public and private sectors. She started her career teaching adjudicated youth in 1994, over the years she broadened her experience by teaching in elementary, middle and high school classrooms. As a licensed psychologist she worked with individuals, families, and schools to build trauma informed practices and increase social and emotional learning (SEL). Hollie also serves as a university instructor working with pre-service teachers, aspiring school psychologists, and principals. She is a skilled leadership coach, drawing on lessons learned through administrative roles at the state-, district-, and school-levels and the experiences she shares with school and district partners across the country. Through a 2007 ballot initiative, a transformation district of 34k students was established and Hollie was appointed as a key cabinet member, Director of Teaching and Learning. In this role, she facilitated restructuring of all academic programs to enable sustainable innovation and implementation of evidence-based practices for curriculum, instruction, assessment, and teacher and administrator learning. She has developed several curricular programs, serves on boards for mission driven organizations, and is a frequent author of articles on student achievement, educational improvement, teacher leadership, and social impact. Dr. Pettersson holds a Ph.D. in Psychology, her doctoral dissertation focused on school improvement with an emphasis on equity, access, and implementation science. She also holds master degrees in Educational Leadership and Policy and Special Education. You can reach Hollie at firstname.lastname@example.org.
- Adjunct Professor, University of Utah
- School District Curriculum Director, Administrator, Psychologist and Teacher
- University of Utah, School of Psychology, PhD, MA, MS, APA accredited
Jacob has worked with mission-driven organizations for over fifteen years and in a dozen countries around the world. He has led the strategic design, implementation, and measurement of social impact programs run by Presidents Bush and Clinton, Goldman Sachs, the Alzheimer’s Association, the Nature Conservancy, and many others. He serves on the board of directors for Mary’s Meals, which feeds a daily meal in school to one million children living in desperate poverty.
- Manager, The Bridgespan Group
- Project Lead, NP Strategies
- University of California San Diego, PhD; Stanford University, MA
Dr. Allred leads Cicero clients in tackling significant organizational challenges - from post-merger integrations to leadership and change management. As a former Professor at both Harvard and Columbia University, he taught leadership, conflict resolution, and negotiation. He is the former COO of Healthcare Quality Catalyst. He founded and served as Director of The Common Interest. Dr. Allred holds a PhD in Social Psychology and Organizational Behavior from UCLA.
- Founder and Director, The Common Interest
- COO, Healthcare Quality Catalyst
- Associate Professor, Harvard University
- Assistant Professor, Columbia University
- UCLA, PhD
Kerri has significant leadership experience in the public, private and non-profit sectors. Most recently at ExxonMobil, Kerri managed the company’s K12 education partnerships and served as an advisor on critical policy issues. She was the founding director of Education Reform at the George W. Bush Institute, led the state education agency for Washington DC, and served as an Assistant Secretary in the USDE, where she managed large-scale policy initiatives to improve student achievement and ensure equal access for all students. Kerri has also directed programmatic and evaluation initiatives at various nonprofit organizations in Texas.
- Education Policy Office, ExxonMobil
- Director, Education Reform, George W. Bush Institute
- State Superintendent, Office of the State Superintendent, Government of the District of Columbia
Laura Scarpulla currently serves as an engagement manager at Ed Direction, working directly with education leaders and teachers to improve student outcomes. Laura oversees site-based school improvement efforts for Ed Direction’s work with Turnaround Schools. Laura’s professional experience includes classroom teaching, instructional coaching, district-level leadership and university-level partnership in 3 different states: this gives her a wide experience base which she leverages as an educational consultant. With over 16 years working in public education, Laura combines real-life experience with strategic planning and problem-solving to successfully implement comprehensive school transformation.
- Secondary ELA Specialist, Salt Lake City School District- Academic Services
- Co-Director, Stegner Young Scholars’ Writing Institute, SLC School Dist & University of Utah School of Education collaborative project
- University of Utah, EdD- Educational Leadership and Policy
- University of Colorado, MA Literacy Curriculum and Instruction, Reading Specialist
Patricia serves an important role as Senior Advisor to Cicero clients as former President and Co-Founder of Dan Jones and Associates. She is currently the CEO of the Women’s Leadership Institute and serves on the Board of Regents for the Utah System of Higher Education as well as on the board of directors for a number of Utah non-profit organizations and businesses. She served in the Utah Legislature for 14 years and was the first female leader in both the Utah House of Representatives and the Utah Senate.
- Co-Founder and President, Dan Jones and Associates
- CEO, Women’s Leadership Institute
- State Legislator, Utah State Senate and House of Representatives
- University of Utah, BS